Eastern Book Company has been conferred with the “Uttar Pradesh Brand Leadership Award 2022” at the Hotel Taj Mahal held in Lucknow on the 20th of October, 2022. The award seeks to identify and celebrate outstanding brand-building & marketing by the organization. The award was endorsed by the World Marketing Congress, CMO Asia, CMO Global and the World Federation of Marketing Professionals. This esteemed recognition signifies EBC’s unflinching commitment to achieving excellence in innovative & effective marketing practices and customer satisfaction in Uttar Pradesh. The Award was held to foster marketing awareness in the professional community and inspire aspirations to achieve marketing excellence. The Mission of this Award was to educate and disseminate the importance of branding and brand building in Uttar Pradesh.
In the evaluation process, the research focused on the following aspects:
• Quality: Does the company provide quality products and services?
• Reliability: Can the organization be trusted to deliver consistently?
• Distinction: Is it well known in its sector and suitably different from its rivals?
It was also factored in Trust, Openness, Vision, Respect & Responsibility as key competency indicators.
Glimpses of the Award Ceremony: